A child of a Young & Rubicam ‘mad man’ father of the 1960’s, Jeffery Plansker was schooled in advertising and graphic design early on. Add to that an education in fine art photography and experimental film and you get what’s become an identifiable style of personal vision meeting client needs. With a directorial range of music videos for Radiohead, Soundgarden and Robbie Robertson to Superbowl spots for Fiat, Cadillac and Mercedes Benz, Jeffery has 25+ years of commercial and film projects to his credit. Past and present production companies include B-Reel, Propaganda Films, Anonymous Content and Supply&Demand Integrated. At the heart of Jeffery’s interests is a vintage British car collection, an unwieldy jazz record library and an obsession with historic clothing and design. He lives with his lovely wife Kaya and two children Vera and Scotty in Los Angeles.