A childhood diet of sheet metal. These ads by Jeffery’s father Dennis, set a trajectory and influence into place that continues to this day.

Cameras, copy and sound. Early examples of direction and photography that moved the work from pretend to real.

Making a career out of art and commerce. Highlights include Radiohead, Soundgarden, Jaguar and Mercedes. Dublab and a new concept store called The Bloke fill in the rest.